A PR firm that works with Netflix and Starbucks quietly advised clients to ‘not take a stance’ on abortion rights, a report says

Public relations firm Zeno has been quietly advising its clients to remain quiet on the draft Supreme Court document which seeks to overturn Roe v. Wade, the Popular Information newsletter reported. Zeno, whose roster of clients includes Netflix, Starbucks, and Coca-Cola, according to the newsletter, circulated a template email internally to share with its clients. The email reportedly told clients to “steer clear” of news outlets, asking them to “not take a stance” and “avoid media fishing,” Popular Information reported.The email comes after a draft Supreme Court opinion that could seek to overturn Roe v. Wade ndash; a landmark ruling that protects women’s right to abortions ndash; was leaked on May 3. If the legislation is overturned it could mean abortion becoming illegal in 23 states.

Zeno, part of the PR giant Edelman, seemingly told clients to “not engage” with the media on its company’s position on the issue and said the first company to speak out and make their view known “becomes the lead,” per Popular Information.”This topic is a textbook “50/50″ issue. Subjects that divide the country can sometimes be no-win situations for companies because regardless of what they do they will alienate at least 15 to 30 percent of their stakeholders,” the email sent by a Zeno executive reportedly said.

“Do not assume that all of your employees, customers or investors share your view,” it said in the email. Companies have already been vocal on the issue asa growing list, including Tesla, Amazon, Apple, Yelp, and Citi, said it would reimburse employees for travel costs if they were seeking abortions. A Zeno spokesperson told Insider: Albeit a poor choice of words, the company referring to ‘a 50/50 case’ was a phrase meant to describe the divisiveness and partisanship tied to controversial issues, and not meant to represent an actual percentage of US sentiment on this issue.The company said the leaked email did not accurately reflect the advice it’s giving clients and that the company it believes it’s a woman’s right to make their own healthcare decisions.An Insider investigation found that agencies in 13 states that have abortion trigger laws are not prepared for how to implement a ban. They are also not planning for what could happen if the ruling is reversed, per the investigation.


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